In the mid to late 1990’s, multimedia was all the go. We had images, video, still images, photographs, animation, gratuitous transitions, audio, music and text. As at 2008, media is quite segmented. Put your images here, store your videos on that other popular site, download your music from ITunes! The only similarity is that you still get gratuitous transitions. What really upsets me is that all I get when I purchase music is a single encoded file? I can get just the audio or I can buy the music video. Why can’t I get a multimedia experience? Can’t something more creative be done? I still miss the remixes! Its even death to sleeve notes, dedications and thanks - all to be replaced by cold ratings and comments!

Makes me yearn for 1989 when Madonna released the ‘Like A Prayer’ LP and scented it with patchouli oil! You just can’t download smell these days sadly…